Adore or Ignore: Rimmel Wonder'Lash Mascara

Hi Lovelies -

The other day I was at my local pharmacy looking for some new products to test out. " I spy with my little eye... a new mascara on the top shelf!". And so it was, and it came home with me so that I could try it out and give you, my lovely readers, my very humble opinion.

I present to you:   Rimmel London Wonder'Lash Mascara with Argan Oil

While I can't seem to locate it on the US Rimmel website, Wonder'Lash can be purchased at CVS, in-store or online. It has been out in the UK for awhile (it is known as Wonder'Full across the pond - catchy name!), but is just now beginning to grace our shelves here in the US. On the packaging, it claims to add feather-light volume and definition without clumping, and, because it is formulated with Argan oil, it conditions lashes, leaving them soft and flexible.

The Rimmel London Wonder'Lash has a flexible wand topped with a rubber bristled brush. The formula seems to be of medium thickness, and to me there is  no detectable scent. The packaging is sleek and easy to handle.

I am extremely picky when it comes to mascara. I know what I like, and that's that. I typically dislike rubber or comb-like brushes, and usually opt for the traditional brush. I also do not like flexible wands - sometimes I blink my lashes onto the brush to build up coverage, but a flexible wand makes that hard to do. However, I was rather surprised to find myself liking the brush from the Wonder'Lash mascara! It has both rubber bristles and a flexible wand, however, the bristles still coat my lashes well, and the wand is not so flexible that it bounces around when I bat my lashes onto the wand, flinging globs of mascara everywhere.

Rubber bristles

Flexible wand

Easy to maneuver wand handle

I also am very particular with the consistency of the mascara itself; I cannot stand when a formula is too wet or thin, as it transfers easily and can make a big mess. On the other hand, too dry a formula is hard to apply and layer. Call me Goldilocks - I like my mascara formula to be juuussst right ... the mascara sweet spot, if you will.  I am happy to say that Wonder'Lash fits within my parameters for the correct mascara formulation; it is not so thin and wet on my lashes that I have transfer as soon as I am done applying, yet it is not thick and clumpy either. It is a nice medium consistency that layers well, yet gives you plenty of coverage if all you have time for is one quick coat.

After applying 2 coats of Wonder'Lash

I applied two coats of Wonder'Lash in Extreme Black. I found that it applies evenly, lengthens and thickens. There was minimal smudging and transfer, and throughout the day I did not notice any flaking. Also, just to test out the claims that the mascara is "soft and flexible", I ran a clean finger across my lashes, and they were indeed soft and flexible - no stiffness here! 

Rimmel London Wonder'Lash is on the pricier side for a drugstore mascara ($9.99 at my local CVS), however the display had a $1 off manufacturer's coupon, and I was able to use some CVS coupons and extra bucks, so I was able to snag it for a fair price.

Overall I have to say that I am pleased with the performance of Wonder'Lash; I do not tend to like many drugstore mascaras, and always hold my breath when trying a new one, but I was able to exhale once I tried Wonder'Lash! Therefore, it is with great pleasure that I inform you of my final verdict:

ADORE!

Have you tried Wonder'Lash? What are your thoughts? Do you have a favorite drugstore mascara?

Until next time, live a beautiful life!

~Jessica